simplexity

London based designer Kristy Whyte was just one of the designers at this years 100% Design London. Her style exudes "simplexity". When I first saw her work, I thought her designs seemed very Scandinavian. Turns out, she did study briefly in Sweden. I love her work, can't wait to see more. She just launced her own company called Purewhyte:
http://www.pure-whyte.com/

nestle

gordo

niche